I want to talk to you about ‘Push Polling’. It’s a political trick, and it works. There is an off year election coming up, so I want you know these tricks. People say ‘negative campaigning doesn’t work’. They are wrong, it almost always works. Push Polling is kinda awesome and brilliant. It’s also wrong, really deeply morally wrong.
So, here is what Push Polling is. Let’s say the candidate’s name is Lono. Let’s say you are the opposition to Lono. In this scenario, Lono is a Democrat and the opposition is a Republican. It’s a fair generalization, as this tactic was pioneered by the GOP. So, they call you and say “if I told you that Lono wanted to murder puppies who don’t pay taxes. Is that something you would support?”
Now, this is nonsense. However, now I have to answer questions about puppy murder. Now the headline in the papers says “candidate Lono denies puppy murder”. Now, when you type in ‘Lono’ in google, it will auto-complete ‘puppy murder’. It’s fucked up, and it works. Shit, just me writing this article will connect those words together. That is why I use the pseudonym.
Hunter Thompson did this to great effect against Ed Muskie. He thought it would be funny to spread a rumor that he was hooked on Ibogaine. It was brilliant, and of course evil. Most importantly, it worked. Now this poor Muskie guy is defending himself against a totally fabricated claim. In fact, when you Wiki ‘Ibogaine’, this scandal comes up.
While in Wisconsin covering the primary election for the United States presidential election of 1972, gonzo journalist Hunter S. Thompson submitted a satirical article to his editor at Rolling Stone accusing presidential nominee Edmund Muskie of being addicted to ibogaine. When Rolling Stonepublished the piece, many readers, and even other journalists, did not realize that Thompson’s assertion was facetious. The claim was completely unfounded, and Thompson was surprised that anyone believed it.