We know about scalping. We know it’s bad. We know that it’s just too much trouble and too much cost to go see a nationally touring act. I won’t talk about why, I did that here. Ok, will sum up super quick. 90% of concert tickets NEVER go onsale. AND… they are long gone BEFORE the public onsale happens. That last 10% is gotten not by fans but by computer programs that resourceful scalpers use. They can ping Ticketbastard 100 a minute, whereas your slow dialing ass can do it once.
Let’s instead look at if it can be fought, and is anyone doing anything about it.
First… can it be fought? Yes, but only by sucky and complicated means that are NOT consumer friendly. To stop scalping, you can
- Require the ID or credit card of the credit card that bought the ticket. This is essentially making an entire concert will call. This means where you used to have 5 ticket takers… JUST taking tickets… you could move 20,000 people into an arena. Now imagine if EVERY one of those tickets has to be verified with an ID. Imagine standing in line behind 10 drunk women fumbling through their purses looking for their ID as you hear the opening band start up. In many venues, this IS being done. In fact, with an AXS show… it is the upside down world. Instead of going to a show and they take your ticket… you show up with NO ticket… and they print your ticket at the door.
- Print people’s names on the ticket. No one is doing this, and (seriously) I came up with this idea myself. I could be done SO goddamn easily. This way, TM could justify their ‘convenience’ charge.
Either one of these solutions suffers because it means you can’t give away or sell tickets. Or buy them as a gift for a friend. Which one do I prefer, knowing everything I know? Neither. Shoot the scalpers in the fucking head. Same with TM, for sanctioning and embracing, and encouraging scalpers with their own scalper site ‘Ticketsnow.com’
What is the alternative? Sadly, it is simple. Stop going to concerts. Stop patronizing scalpers. Like the drug trade, this is kinda all our fault. As long as some asshole is willing to pay $4,000 to see Adele… we ALL have to pay that. Note, if I could afford that… I would pay it. Adele is bitchin, and likely won’t tour again for a LONG time. That is not faint praise, the last 4 concerts I went to… 3 of them were Iron Maiden.
Why aren’t the artists and managers and all that fighting for us? Why would they? As long as tickets are being sold, they are good. It is likely better for their bottom line when ALL tickets sell out… even if a venue is only half full during the show. Some artists are fighting back, though. Here are their badass and commendable ideas and fights. What is cool and interesting is every one of these bands took a different tact. Spoiler alert… none have been effective –
So… let’s look at the good news and good dudes/dudettes who are fighting the good fight
Pearl Jam – back in the early 90s, they wanted to keep ticket prices at $10. Not just the face value… but the total cost at the end of the day after fees and such. Ticketmaster laughed, and they have a monopoly on the venues due to contracts. So, PJ filed a DOJ anti trust suit, and then testified in front of fucking Congress. The balls on those kids. Even today, 20 years later, no band has taken such extreme measures. Sadly, the effort fell flat. There was supposed to be a whole slew of A-listers to show up and support them. Their record companies and various suits warned the artists not to piss of TM… with the monopoly and all. So… where folks like Garth Brooks pledged to show up… NO OTHER BANDS showed up. So, you just had 5 long hair upstarts bitching at ‘the man’. It was dismissed, sadly.
SO… Pearl Jam said ‘fine, we’ll just sell our own tickets to our own fans… and bypass TM’. Yeah, that SUPER didn’t work. TM ended up writing their own legislation that fan clubs can’t have more than 10% of a venues tickets… AND said all fan clubs have to charge at least $15.
Even better? TM got sued for not even allocating that 10%. Also, more on that here.
NSync – did I spell that right? Well, who cares? You know them as a soulless boy band, and launching pad for Justin Timberlake. Well, they care, too. They did a tour during their heyday, and found out that NONE of their floor seats ever went on sale to the public. It’s not just a dick move. Knowing what we know now, not even a big deal. BUT… they also realized they would be playing for, and facing, NOT fans. It would be suits, and the families of suits, and radio station suits, and super rich people. They blew a gasket and busted the whole thing wide open and told everyone. Again, 20 years ago, this was a BALLSY move. A band like Pearl Jam knew they could keep playing. NSync, though, was a corporate creation. For them to stand up to the industry that incubated them was just very cool and strong.
Prince – Prince wanted to play small clubs again. There were 2 problems with that: they would make a tenth of the money he could make playing mega arenas. In fact, let’s stop here and run the numbers. He played the Ogden theater, a cool little club of 1200. Let’s say tickets are $100. His gross, then, is 120K. Great take for one night’s work, right? Normally, someone of his status would play the ____ center. You know, the venue where your basketball and hockey team plays. Ours is called the Pepsi Center, and it holds 20,000. Let’s say those tickets are also $100 each. If he plays this venue, just a few blocks away, he grosses 2 million.
but… Prince wants to play clubs. How does he do this and make his nut. What can he do? He prices the tickets are fair market value. Those Ogden show tickets were $250 each. Am I outraged? No! I am turned on! I LOVE what Prince did, and here is why – it was incredibly innovative! See, Prince could have charged $100. Thing is, NO fan would get those tickets. They would get gobbled up by presales and scalpers. THEN… those scalpers would have charged (and easily got) $250 a ticket. If people are willing to pay $250 to see Prince in a club (instead of a soulless mega Arena)… shouldn’t that money go to Prince? Yes it should. PLUS > at that price point it squeezes out the scalpers. The scalpers would have to buy each ticket for $250, and sell it for what? $300? Not worth their trouble. Prince is great, because he is one of 2 people in ALL of rock and truly do (or… did) only what they believe in. The other is Neil Young.
String Cheese Incident – also not amused by the monopoly and mark ups. Using a loophole where tickets could be bought for face value at the venue… String Cheese went to the venue and bought up ALL the tickets. Then… sold them to their fans at face value. Once again, the balls on these guys. They also fought a couple long and ugly court battles with TM over all their bullshit. These dudes, like everyone on this list… are heroes! More on that here, and here, and here. Just in case it is lost on you what they did, let’s let the band explain themselves.
Fucking heroes! Don’t worry, TM sued them, too. It’s a great story and an interesting read. Bonus evil TM fun? Once they finished their total monopoly by merging with Live Nation, TM closed that loophole about the box office. It is now MORE expensive to drive to the venue and buy tickets there (vs over the phone). I experienced this personally, and wrote about it here.
Kid Rock – tried something fun and innovative. He did a shed tour (its’ the half seating and half lawn venue your city has) and he capped the ticket price at $20. AFTER FEES. Let me demonstrate how impressive that is. About 10 years ago, Motley Crue did a shed tour, and tickets were only $5. Before fees. After fees? $25 each. You may see $25 being a great and fair price to see Motley Crue. You would be Correct. Until… you see that 75% of that goes to TM. $20 of the $25 is all service fees. So, when Kid Rock caps the very end cost at $25… everyone has to take less. Kid Rock explained it as “I can afford it, I am rich. If no one shows up, I can take the loss.” What kind of loss, you wonder? He awesomely explained that it costs $100K for him to show up. Keep in mind, this is cost for salaries of bus drivers and cooks and roadies and hookers. I know Kid Rock takes a ton of shit for being a Trump flunkie, and he should. However, it doesn’t mean he isn’t a good dude. This stunt proved it.
This method of cost control is a very close cousin of what Pearl Jam was trying. What did Kid Rock do different that he was able to do it, where Pearl Jam could not? He (Kid Rock) worked with TM, instead of against them. Every artist has been working against TM for so long (and for good reason)… that no one had tried to work with them. Oh, and the real short answer of how this business model works? Kid Rock gets a cut of the beers sales (which he also capped at $5). Even though his politics are wack, I still very much enjoy ‘Devil without a Cause’. I feel the same way about Uncle Ted. Total psycho dickweed, politically… but it’s tough to think of a cooler song than ‘Stranglehold’. Again, I’ll let Mr Rock (nee Bobby Ritchie) explain himself
See, this is what is great about Kid Rock, and why I can’t hate him. Plenty of folks talk about protecting the vaunted ‘blue collar worker and poor suffering family’… but Kid Rock actually did something. Name someone else who has? Trick question, the answer is no one.
Adele – wanted fans to see her show. And only fans. Here is the unique approach she did – no ‘holdback’ tickets. This means she put every single ticket on sale for every show. No tickets were held back for family, friends, promoters, fan clubs, record companies, radio stations. How is this a big deal? I mention in the article I referenced at the very top that 90% of tickets now to go ‘holdbacks’. What that means, specifically, is this: Billy Bob is going to play Red Rocks this summer. It holds 10,000 seats. Tickets go on sale Dec 15th, 2017. When that onsale happens, and you log in to get tickets, 90% are already gone. Only 1,000 tickets will actually go onsale. When that happens, you won’t even see those 1,000 tickets. Computer programs used by resourceful scalpers get those tickets.
Sadly, industry folks say Adele’s most excellent intentions had little effect. Her tickets still showed up instantly on the ‘secondary’ legal scalper sites. It’s ok, though, at least she tried something no one else has. Fucking Hero! If you don’t like Adele, as a person, you don’t like puppies! She drinks and curses and belches and laughs… all in concert. She is good people!
Eric Church – several artists have canceled tickets they knew were scalped. Most famously, the Boss. Springsteen has canceled blocks of tickets, and encouraged use of paperless tickets (where you have to show your ID at the door). Church, though, went nuts. He just canceled 25K tickets for his tour. Here is why that is ‘balls’; those 25K tickets were guaranteed money that he had in pocket. Assuming tickets were $85 each, he walked away from 2.1 million dollars. I gotta be honest, I have no idea who he is, and I don’t dig new county that isn’t Chris Stapleton. But, whoever the hell this guy is… he is a hero.
That is all for now, I shall keep you posted on the good fight as it occurs. If you know of other artists taking similar initiatives, please drop me a line. My email is ‘I am correct at gmail dot com’ (all smooshed together, no spaces)
I am Correct 
