Apparently, the music touring industry is suffering because of higher ticket prices. Yup, the average ticket price keeps rising and it is driving away concert goers. Here is what they say:
But even with fewer tickets sold, the box office saw a more than 10 percent increase in gross receipts over 2004’s total of $2.8 billion, thanks to a rare perfect storm of several major acts hitting the road at once, not to mention the continually creeping average ticket price for the top 100 tours, which rose to a record $57 last year, a nearly $5 increase over 2004.
Either way, the declining sales and increased average ticket price were bad news for the industry — and consumers.
“We’ve been seeing that trend for a number of years now and it’s not good,” said Bongiovanni. “It’s great to shout about how much we grossed this year, but when you’re doing it with less people, that doesn’t bode well for the industry.”
Hhmmm, it seems this issue has been escalating considerably since 2004. If only someone had the foresight back then to tell these greedheads they would be way more successful if they charged less. Oh wait, I did. Click here for my article from summer of 2004. Personally, I stopped going to concerts for the most part.
Oh, you will see that there were some ‘record sales’ this year also. That is because U2 and Rolling Stones sold out every show with an average ticket price of $97 (and that is before ticketmaster fees… that $97 ticket was probably $140 after fees). Don’t you even get me started on the whole ticketmaster thing, either. My mama taught me well. She said “Lono, if you can’t say something nice about someone… then you must be talking about Ticketmaster.”